In today’s digital age, buying and selling goods online has become so common, that rarely a day goes by without us making some online purchases, right isn’t it ?! With that said, just setting up an online store would not be enough to drive sales, and boost revenues. To taste success in the cut-throat competitive world of e-commerce, it is essential to stay ahead of the curve.
Here, in today’s article, one can take a look at the top technological innovation and trends in e-commerce for the year 2021 that will alter the online shopping experience like never before.
So read on-
Instant Pickup Counters and Super Fast Delivery
Long gone are the days when customers had to wait for several days on end to receive their online purchases. With the introduction of fast delivery services like Amazon Prime, same-day or two-day delivery has become the industry standard.
In addition, with the popularity of drones, expect super-fast deliveries like one or two-hour delivery, in the next few years (cool isn’t it?!).
Another e-commerce trend or innovation that is gaining popularity is “Order Online and Pickup at a Store.” Customers can place their orders online, and the e-commerce app will direct them to the nearest affiliate from where they can pick up their orders within minutes!
In order to get a better understanding of the consumers, Artificial Intelligence Marketing (AI Marketing) can be really helpful. With the help of Artificial Intelligence Marketing (AI Marketing) and the availability of different types of social media platforms, digital marketers would be able to analyze and be able to know exactly what consumers are thinking, saying, and feeling about the brand and products or services in real-time. Tech-Savvy Digital Marketers can harness this data in real-time and then quickly modify messaging or branding for maximum effectiveness.
Also, with the help of the abundance of data, digital marketers can also help create consumer profiles. Artificial Intelligence (AI) solutions provide digital marketers with a deeper knowledge of consumers and prospective clients, enabling them to deliver the right message, to the right person, at the right time. Did you know, the secret to building a truly comprehensive profile lies in capturing data during every single consumer interaction. Digital marketers can use Artificial Intelligence (AI) solutions to take these profiles a step further, refine marketing campaigns, and create highly personalized content.
What more, AI-driven personalization does not just boost conversion rates but also helps to inculcate the relationships between customers and the e-commerce vendors, thereby turning them into loyal, lifelong customers.
Voice Powered Shopping
Voice shopping is exactly what it sounds like: using a voice-powered device to purchase an item or to add items to your virtual shopping list or cart. Customers plug in their personal information, name, email, credit card number, etc., where the device will then keep this information for when the customer wants to purchase a specific item. By simply saying the product’s brand name and price or asking the device to reorder an item that was previously purchased, the device will add that item to your cart. Once the order is confirmed that purchase will be complete.
Experts predict that with the soaring popularity of these voice-activated speakers, voice-powered shopping will become as common as desktop browsing in the next few years.
Shopping using AR Technology
Augmented Reality has been around for some time, which is blurring the line between the digital world and the real world. More and more e-commerce retailers are realizing the potentials of using AR, to provide customers with an elevated shopping experience.
Today, AR and VR technologies are one of the most sought-after b2c and b2b eCommerce website features, and more and more e-commerce store owners are wooing shoppers using these technologies. From virtually trying on clothes to envisioning the same product in different colors, AR and VR are all set to provide customers with an enhanced shopping experience like never before. MeCan Trade, in Malaysia, is designed to provide a one-stop business solution to budding entrepreneurs. Ours focused yet specialized array of services includes Big Data, Systems Support, and social e-commerce which allows business owners to reinvent their brand proposition, business recovery, and take control. Visit the official website for more information!