Firstly, let’s begin with, what is social e-commerce?
Social eCommerce is a social media platforms which is used to make a more personalized and targeted in-app experience shopping experience for customers. In simple layman terms, social ecommerce brings e-commerce functionality directly into social media platforms done with a reputed e-commerce website like MeCan Trade. As the world becomes smaller due to technology and online businesses, nothing seems impossible! At MeCan Trade, we are equipped with an extensive state of the art social listing tool. We provided a one-stop social e-commerce solution because of the diverse, open yet professional, dedicated, and responsive work culture!
When your customer base is satisfied with your business, product, or service, social media platforms such as Facebook, Twitter, Instagram, etc, it makes it very easy for them to share and recommend your brand, product or business organization with confidence. At the Facebook business retail store pages, users can browse and shop without leaving the platform, or buy buttons on Twitter and Pinterest. Because of this very far-reaching nature, social media can be considered as a place where contents and recommendations tends to go viral. These social media channels or platforms, therefore, play a very important role in word-of-mouth marketing!
At times, aspiring entrepreneurs wonder whether social e-commerce will work for their business. In fact, you would be surprised to know that social e-commerce tends to offers a myriad of business benefits for your brand that may include increasing sales to driving traffic, increasing customer engagement, and website traffic- the list goes on!
The following article contains a list of a few business benefits of social commerce.
So read on-
Constant Audience Growth
Every day, every minute around millions of new users all around tend to join the various social media available on the internet. sites around the world. Millions are already active on it. According to recent official data, Facebook has over a billion active users each month and many new users join every hour. One of the most important considerations for any business organization is to have the maximum reach, to reach and sell to the majority of their target customer or audience group. For companies or business organizations that use social e-commerce from reputed e-commerce such as the MeCan Tade website can act as a boon.MeCan Trade`s open and transparent one-stop business solution allows aspiring and risk talking entrepreneur to take control, optimize, and accelerate their business.
Building Brand Loyalty and Retention
While using social commerce by a business, one not only aims to sell or promote their products or services but also aims to build a good relationship with its customer base thereby deepening trust and loyalty.
This, in turn, would help aspiring entrepreneurs to build brand loyalty and brand retention!
Social e-commerce tends to encourage people to connect with the business organization through two-way communication. This would allow customers or consumers to not only engage with the business organization, but it also gives them the opportunity to use social media as an efficient customer service channel where it is possible to solve various problems. Social media word-of-mouth promotion helps with audience building, as well as increasing the overall engagement and website traffic!
Greater Search Engine Ranking
Fun fact- did you know, engagement on social media platforms can lead to more than just direct transactions?! (Surprised?!). Well, it has been proven that social media commerce actually increases traffic for your business website which will eventually influence your overall ranking on search engine results. Say, for example, sharing links of your content on your website with the help of social media platforms can be considered as a brilliant way to drive traffic from social media users. It, in turn, would also allow your target or potential audience group to engage with a comment, like, or share which would help you to get an idea of their thought process and thereby get an idea for the betterment of your products or services in the future!
MeCan Trade, in Malaysia, is designed to provide a 360° solution to budding business entrepreneurs. Ours focused yet specialized array of services includes Big Data, Systems Support, and social e-commerce which allows business owners to reinvent their brand proposition, business recovery, and take control. Visit the official website for more information!.